While Concho Christmas Celebration draws thousands of San Angeloans to the downtown area each year, it has proven to attract individuals from other places as well. The car count total shows that over 17,885 vehicles drove through the Tour of Lights in 2021. Using a benchmark of 4 individuals per automobile, Concho Christmas estimates that over 71,540 individuals visited the magical light display. Of the surveys completed by patrons in December 2021, over 27.09% of the respondents indicated that they lived in a city other than San Angelo. While a smaller number of this same group hailed from outside Texas, the majority listed one of the following places as being "home": Ballinger, Midland, Abilene, Sonora, Eldorado, Lubbock, Odessa, Sterling City, Coleman, Ozona, Brady and many other cities throughout the State of Texas. Because it is an event that is proven to put "heads in beds," the San Angelo Convention & Visitors' Bureau (SAC&VB) has become a community partner helping to promote the event.
The SAC&VB is one of many local partners on which Concho Christmas Celebration depends. With millions of lights to hang and electrify, and thousands of cars to guide through the Tour of Lights, employees, family and friends from over 26 companies such as the City of San Angelo, West Texas Rehab Center, the Children's Advocacy Center, the San Angelo I.S.D., BCBS of Texas, and First Community Federal Credit Union, volunteer their time. In addition, collaboration is required with various City departments such as Fort Concho, Operations, Parks & Recreation, and Planning and Development Services. Churches and over 10 non-profit groups like San Angelo REACT, First Christian Church, RSVP, Boy Scouts of America, San Angelo Bicycle Association, Texas Exes San Angelo, and the San Angelo Kiwanis chip in to help. Arts and entertainment groups are incorporated as well with assistance coming from KCSA Radio, Tradewind Sound, the San Angelo Community Band, the Twin Mountain Tonesmen, and other local musical groups.
Concho Christmas Celebration also partners with the San Angelo Police Department, the Tom Green Sheriff's Office, and the Tom Green County Sheriff's Reserve Officers to provide extra security and exemplary services for the Tour of Lights, the visitors to the Tour, and the community volunteers.